Market Research

The forex trading landscape is vast, fast-paced, and fiercely competitive. Brokers are constantly battling to attract and retain clients, but treating every potential trader the same way is no longer effective. That’s where market segmentation for forex comes in. By dividing your audience into distinct segments based on behaviour, needs, and preferences, you can personalise your messaging,…

In a hyper-competitive sector like finance, where customer trust, speed to market, and digital visibility are paramount, knowing what your competitors are doing is essential. Competitor research for finance marketing gives your brand the intelligence to move strategically rather than reactively, improving campaign outcomes, positioning, and long-term market share. From pricing strategies and campaign messaging to channel…

Performance marketing channels are scrutinised down to every last penny, and many marketers still struggle to prove the value of brand campaigns. Unlike direct response advertising, brand-building doesn’t always lead to an instant click, form fill, or purchase. Instead, it shapes perceptions, influences decisions over time, and strengthens customer loyalty. There are many reasons why you…

Social media is evolving faster than ever, and marketers need up-to-date, reliable data to decide where to focus their time, budget, and creativity. This article compiles secondary research from top industry reports published within the past 12 months to reveal the latest benchmarks and trends shaping social media engagement in 2025. We explore platform-specific engagement rates,…

Search engine optimisation (SEO) continues to evolve at an unprecedented pace, as new algorithms and shifting user behaviours reshape how websites are ranked. For digital marketers and SEO professionals, staying ahead of the latest trends is crucial for maintaining visibility, increasing traffic, and ultimately driving conversions. In this article, we’ll examine key SEO trends for…

In the unrelenting world of forex trading, success often depends on knowing more and knowing it faster than the competition. Every day, over $7.5 trillion changes hands in the forex market (BIS, 2024), making it the world’s largest financial market. But beneath that headline figure lies a turbulent sea of shifting trader behaviours, regulatory pressures,…

In today’s data-led landscape, market research underpins effective business and marketing decisions. But not all research is created equal — and not all data tells the same story. This is where the distinction between quantitative and qualitative market research becomes essential. Grasping the difference between these two methodologies allows marketers, particularly in high-stakes sectors like finance…

In today’s hypercompetitive finance and forex sectors, understanding your market isn't just an advantage, it’s a necessity. According to a 2023 report by Statista, companies that actively invest in market research are 37% more likely to report year-over-year growth. Moreover, a Forrester study found that 65% of marketers struggle to quantify the impact of branding…

In finance, data has always been a double-edged sword. On one hand, you need it to drive personalisation, understand customer journeys, and measure ROI. On the other, the industry operates under some of the strictest data privacy and compliance mandates in the world—GDPR, GLBA, PCI-DSS, and increasingly, state-by-state consumer privacy laws. With the deprecation of third-party…