FAQs

We specialise in market and audience research tailored for finance companies. The services we offer include:

• Designing of primary research surveys and questionnaires
• Conducting secondary research including competitor analysis, industry & market reports, industry trends.
• Identifying emerging patterns in consumer behaviour
• Researching regulatory & compliance requirements
• Developing customer segmentation and personas
• Identifying customer demographics and geographics
• Monitoring brand and reputation
• Analysing digital ad campaign effectiveness
• Social Listening & Sentiment Analysis
• Analysing website UX
• Conducting SEO & Content Analysis

Our research provides in-depth insights into market trends, competitor positioning, and customer behaviours, helping you make informed, data-driven marketing decisions.

Audience research helps you understand your target customers—who they are, what they need, and how they engage with financial services—so you can tailor your messaging and campaigns effectively.

Yes, we develop comprehensive marketing strategies based on research-driven insights, ensuring your brand reaches the right audience with the right message.

We create marketing materials, including reports, whitepapers, infographics, presentations, website and digital content, designed to enhance your brand’s credibility and engagement.

We provide market and audience research, marketing strategy and creation of marketing materials to financial services firms, forex brokers, fintechs, banking, technology firms and more.

Market research focuses on analysing industry trends, competitor activity, and overall market dynamics. Audience research, on the other hand, delves deeper into understanding customer behaviors, preferences, and pain points to ensure your marketing resonates with the right people.

We use predominantly secondary research methods, including industry reports and data analysis, to provide a comprehensive view of the financial market landscape.

By identifying key audience segments, their behaviours, and motivations, audience research ensures that your marketing campaigns are highly targeted, increasing engagement and conversion rates

Yes! Our audience research can uncover untapped customer groups, helping you expand your reach and refine your messaging to attract new business and in new regions.

We offer both! Whether you need a one-time deep dive into market trends or continuous research to stay ahead of changes, we tailor our services to your needs.