Marketing Strategy

In the fast-evolving world of digital marketing, email remains one of the most reliable and cost-effective channels. But as inbox competition intensifies and audience expectations rise, marketers need a sharp understanding of email marketing benchmarks to evaluate performance, set realistic goals, and drive better results. This article brings together the latest secondary research (2024–2025) to provide…

Content marketing has long been hailed as one of the most effective strategies for building brand awareness, generating leads, and driving customer loyalty. But in 2025, as economic pressures tighten and competition rises, marketers are under more scrutiny than ever to prove the return on investment (ROI) of their content efforts, and to justify how…

Content marketing continues to evolve at a rapid pace, and staying updated with the latest benchmarks is crucial for marketers looking to remain competitive. Benchmarking is a good way to to identify opportunities and areas in your business that could do with a boost. It can also help you better understand the positioning of your…

In an intensely competitive forex environment, traditional content marketing is having to be smarter than ever before. While content marketing is six times more effective than advertising and 62% cheaper, Bt it’s not enough to churn out one size fits all content. Brokers need to be hyper targeting traders to improve their acquisition rate. Creating and…

Introduction: Why Market Analysis Matters In the finance and forex sectors, understanding the market isn't just a strategic advantage, it's a survival tactic. Market analysis helps companies reduce risk, uncover opportunities, and make data-driven decisions. According to Statista (2023), 67% of businesses that increased investment in market research saw improved revenue performance within one year. Furthermore,…