

In a hyper-competitive sector like finance, where customer trust, speed to market, and digital visibility are paramount, knowing what your competitors are doing is essential.
Competitor research for finance marketing gives your brand the intelligence to move strategically rather than reactively, improving campaign outcomes, positioning, and long-term market share.
From pricing strategies and campaign messaging to channel…

Social media is evolving faster than ever, and marketers need up-to-date, reliable data to decide where to focus their time, budget, and creativity. This article compiles secondary research from top industry reports published within the past 12 months to reveal the latest benchmarks and trends shaping social media engagement in 2025.
We explore platform-specific engagement rates,…

In the unrelenting world of forex trading, success often depends on knowing more and knowing it faster than the competition. Every day, over $7.5 trillion changes hands in the forex market (BIS, 2024), making it the world’s largest financial market. But beneath that headline figure lies a turbulent sea of shifting trader behaviours, regulatory pressures,…

In today’s hypercompetitive finance and forex sectors, understanding your market isn't just an advantage, it’s a necessity. According to a 2023 report by Statista, companies that actively invest in market research are 37% more likely to report year-over-year growth. Moreover, a Forrester study found that 65% of marketers struggle to quantify the impact of branding…